Meet Shinebig, the North Carolina startup disrupting the $2.1 billion survey market

We’re just a few weeks away from the Innovators Program 3rd Annual Raleigh Demo Day on December 12th. As we gear up for all ten companies to take the stage, we’re spotlighting Shinebig, the final external startup in our Q&A series. Shinebig is focused on grabbing a share of the $2.1 billion survey market by narrowly focusing on delivering simple media-based survey experiences that match audience expectations set by social media.  With Shinebig, organizations can perform market research, crowdsource content, AND connect with audiences at the same time. The startup is led by co-founders Kelly Giles and Tola Oguntoyinbo, both graduates of the School of Media and Journalism at UNC Chapel Hill.  

IP: What made you want to participate in the Innovators Program?
KG: The opportunity to be around other smart, motivated entrepreneurs. The people and environment really push you to make progress.

IP: Do you remember where you were or what you were doing when you came up with the idea for Shinebig?
TO: I was working on few ideas at the same time that took advantage of browser-based webcam technologies.  After experimenting for a while, the Shinebig concept eventually won the feasibility contest.  

IP: What problem are you solving with Shinebig? Where do you see the biggest value in what you are building?
KG: At its core, Shinebig is about connecting organizations and their audiences. Specifically, we see an opportunity to help conferences and events pick up some of the money that they are leaving on the table. Our product is designed to help our customers establish meaningful year-round communications with attendees that will keep them engaged, help to generate content and insights, and attract sponsors.

IP: How did you two start working together?
KG: We are both graduates of the UNC J-School but didn’t know each other there. A mutual friend and J-School alum introduced us about six months ago. We met for coffee, and here we are.

IP: What do you feel each are other’s strengths as team members?
KG: Tola is equal parts creative visionary and skilled programmer.  
TO: Kelly excels at both business and product development.  

IP: What is the most rewarding part of launching and growing your startup?
KG: There is nothing like creating something from nothing. It’s amazing to see something that started as a kernel of an idea take shape. You’re really willing something into reality.

IP: What mentors have you worked with so far in the program? Any takeaways that you’ve already started applying?
KG: We were really lucky to start out with working with Tom Snyder from RIOT. He gave us tons of great ideas about how to ask interesting questions that benefit both audiences and the brands asking them. Nick and Alex have really pushed us to think of ways to generate quick wins. They push us to get out of our heads and validate quickly.

IP: Have you learned anything from your fellow participants?
KG: We are always blown away during presentations. All the teams are awesome, but the Glance team in particular has shared some great insights about simplicity and usability. The Red Hat crews are all fantastic presenters.  And we’re also petitioning the Malartu folks to start holding start-up bootcamps – their product has some real potential.  

IP: What’s your current focus at Shinebig and where do you hope to go next?
KG: Our current focus is market validation. We’re testing a few different areas and getting traction. Based on these results, we’d like to hone in on one and really go about creating a fantastic user experience. We are definitely in the “do things that don’t scale” phase and plan to be there for a little while.

IP: What’s an ideal workday like for you? And how about an ideal day off?
KG: An ideal workday — meeting with customers, learning how they’re using Shinebig and what we can do to add more value. An ideal day off is doing something outside enjoying this amazing NC fall weather.

IP: Favorite movie quote?
TO: “You’re gonna need a bigger boat.” 

Learn more about Shinebig here, and make sure to catch their pitch during Demo Day on December 12th. You can register to attend here, or stay tuned for access to the livestream!